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PRESS RELEASES
The report, "Say Goodbye to Yellow Pages," predicts a 39% decline in print directory advertising by 2013 and shows a simultaneous increase in the industry's "addressable market" of search engine advertising and local online video. Video shows the most promise, growing from a $1.4 billion category this year to $7.6 billion in 2013. The directory industry has been the most aggressive of all local media, according to Borrell Associates, garnering an estimated 15% share of its total revenues from digital advertising this year. It has also trained approximately 80% of its on-the-ground sales force - totaling more than 13,000 salespeople - to sell interactive products, going head-to-head with trained newspaper reps also selling online advertising. Combined with other retrained local sales staffs, online products are now being sold by 34,100 local sales reps - the largest sales force for any local media product, according to Borrell's report.
Affordable Internet Advertising for Contractors, Construction Companies, Manufacturers & Industry Pacific West Global Media (July 27, 2008) announces new internet advertising program for contractors, construction companies, manufactures and industry. Some advertising services include local business ads, pay-per-click (PPC) advertising, sales leads, and search engine optimization (SEO) as well as recruitment advertising. Local Business Ads enable companies to establish an affordable web presence. Starting at $49.95, businesses get a listing on Google Maps that includes a brief business description, link to website address, email, phone number and map to the company. Contractors do not even need a website to use the service. It’s a 1 time fee to setup this service. Pay Per Click Advertising provides contractors and construction firms with an ability to target customers within 10 – 25 miles of their location. Geo-targeting means that contractors no longer have to pay for global ads in other parts of the state, province or country. Advertising Costs are drastically reduced because ads target customers where your business can help them. Manufacturers and industry, similarly, benefit from the ability to target ads to specific states or countries that they target, ignoring others The ability to offer sales leads is 1 way that PWGM is helping contractors and construction firms to close more business. Leads provide information on the name, position address, phone number, timeline, budget needs and email of potential contacts, customers can be segmented into the size of the budget and estimated time to begin work. Leads are more valuable than list management tools because the client has responded to an ad and voluntarily submitted information about their needs to you. Businesses can purchase exclusive leads or shared leads. Search engine optimization enables contractors, construction firms, industrial advertisers, and manufacturers to position websites more strongly in a variety of search engines than their competitors. SEO involves critical adjustments to the page titles, keywords, keyword density, image tags, internal links and headings on websites, in addition to sitemaps, directory submissions, link exchanges and some content writing. Once a website has favorable ranking, many businesses turn off their PPC advertising because the traffic from a top 3 position can be equivalent and more reliable than some ads. Pacific West Global Media is a leading online advertising firm specializing in contractors advertising, construction advertising, manufacturing advertising and industrial advertising. The company partners with businesses to increase sales while reducing costs to acquire and retain new customers. Pacific West Global offers affordable internet advertising for business.
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